Thursday, 4 April 2013

Blog Japan


For the next blog article I have chosen one about Japan.

Japan is not only a very big country, but is also proved to be the world’s most profitable market for many companies. Especially for the big companies like Louis Vuitton, Prada, etc.
But now the last 2-3 year also smaller companies invest heavily in the Japanese market by opening a lot of new and often very big stores In Tokyo and other cities in Japan.

It’s very important when you are in fast moving products to enter early into the Japanese market, because it can be one of the most profitable business decisions you will ever make.

If you enter too late in the market, you have a big chance it will become a very bad decision.
The biggest example in the Japanese market is the one with e-bay and Yahoo!.
While eBay was still considering its Japanese marketing strategy, Yahoo! was a lot faster and now dominates the Japanese market for online auctions. Sadly for eBay, it had to shut down its Japanese website.

By shutting down eBay, they can’t have anyone, who can compete with them, so they dominate the most profitable market in the world, just by being a little bit faster than eBay.

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