In the case of a Hispanic man falling in love, he will be portrayed as a good lover with a bad temper. More or less the same goes for the women. Only they have a temper that is both irregular and illogical.
Now, to market Hispanics as a group, marketeers often fall back on these stereotypes, without ever trying to look past them. Maybe it's too time-consuming, maybe they just don't care all that much. But it seems little effort is put into marketing campaigns towards Hispanics.
A good example of this would be women's magazines. One of the magazines aimed towards Hispanic women is Cosmopolitan Latina. This magazine already has a name too devoid of promise as it is, but to make matters worse they have adopted the habit of writing exactly the same articles, edited to make it work for Latina women. Now, to make it work for latina's, they have merely swapped some English words for their Spanish equivalent. Smart, huh?
An example of this would be ...
Play footsie under the table, twirl your hair, bat your eyes and laugh at everything he says. He will be putty in your manos!
All in all, a good advice towards marketeers trying to tap into a market foreign to them, Hispanics or not, would be to steer clear of generalising and stereotyping. According to Forbes, it's important to remember that Hispanics are struggling to keep their cultural identity in a country where nearly every other ethnic group is being overpowered. The idea is to empower and encourage your Latin audience instead of trying to subdue them, and to earn their trust in the long run.
Sources:
http://www.nerve.com/advice/ridiculous-tips/the-best-and-worst-of-emcosmo-ems-international-editions?page=2
http://www.forbes.com/sites/glennllopis/2012/04/02/earn-the-trust-of-hispanic-consumers-and-your-brand-will-dominate/
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