No better
example of ethnic marketing than one of the largest food outlets. McDonalds, who
else, famous for his Big Mac, is going vegetarian in India. It has over 33.000
restaurants worldwide however the hamburger-formula doesn’t score that good in India where it only
has around 271 billboards with the famous yellow ‘M’(read: restaurants). This
minor success is due by the fact that the majority of the Indian population is
Hindu and hold cows sacred and thereby choose not to eat beef, a minority of
the population is Muslim and view pigs as unclean. Anyway, Indians are
generally accepted to eat vegetarian/healthy. Reasons enough for McDonalds to
go Vegetarian in India.
Believe it
or not but the iconic Big Mac isn’t even on the Menu in India but is replaced
by a so called chicken-filled Maharaja
Mac. The top seller is reserved for
the McAloo
Tikki burger, which uses a spicy, fried potato-based patty.
“Mmmm, I’m
loving it”
Long waiting
is almost over, after nearly 20 years in
the country the first meatless McDonald’s is expected to debut in 2013, in Northern
India, near the famous Golden Temple in Amritsar which is an important Sikh
center of worship . A second one will open at the Vaishno Devi cave shrine
which is a popular Hindu attraction and attracts thousands of visitors a year.
http://www.npr.org/blogs/thesalt/2012/09/04/160543754/mcdonalds-goes-vegetarian-in-indiahttp://newsfeed.time.com/2012/09/04/mcdonalds-goes-vegetarian-in-india
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