The next
article is one from our little country Belgium.
It’s an
article that tells us a little bit more about how good the Belgian market is
for testing products.
The first
aspect for making our country that good is that we are a small country and that
means that companies can test their new products with a smaller budget, because
there are only 11 million people in Belgium.
The second
aspect is that we are a multilingual country. That means that we have more than
one national language. Studies have shown that the separate demographics have
different views of marketing. For example: the French speaking people in
Belgium will look differently at a product than the Dutch speaking people.
That’s why
big companies like Coca-Cola consider Belgium as being one of the best choices
for testing their products. That’s because the country offers advanced features
for creating strategies you can use all over the world.
So when it sells in Belgium, it has to sell everywhere.
Belgium is
also UK’s 6th largest trading partner in the world. More than India
en China put together.
As a market
place, Belgium is full of opportunities, especially for small and medium-sized
business. Belgians value good life and place a premium on non-price factors
such as design, quality, delivery, and after sales service. British exports to
Belgium powered ahead by 9% over the past year, the highest increase for any EU
market.
No comments:
Post a Comment