Home country Belgium..

What about my own country? I love being a Belgian; we have all what we wish for except nice weather conditions. We have our famous chocolate, beer and French fries. But what about the marketing in our country?

In Belgium we have between tv-shows a lot of commercials. They are all different, some are funny, some very serious and so on. I need to tell you that I have seen one who caught the attention of the Belgian audience. It’s the commercial of TNT Belgium. They have set up a big red button in a small Belgium town with a sign that read ‘Push to add drama’ and waited for someone to push it. The second someone pushes the button chaos breaks out, a man on a stretcher falls out of an ambulance, another man fights paramedics, and an all-out gun battle breaks out in a police chase. TNT knows drama. This commercial is one of the most written commercials in the Belgian newspapers when it came out. We all were shocked in a positive way. It was really unexpected but on the other hand really effective.

A second thing that I have already mentioned in one of my previous blogs was  all about a specific ethnic group, the Turkish community. Base has a lot of mobile phone subscriptions. After a study they have noticed that they have a huge group of customers that have a Turkish background, so Base came with the idea to launch a new subscription especially for this ethnic group. The advantage this group gets is that they can text to friends and family in Turkey, which is very cheap. This new subscription is called Al Yildiz.

I can conclude that here in Belgian, the commercials are really present. TV stations like ‘VIER’ have a lot of time between their TV shows to fill with commercials.

 The commercials in Belgium are quite effective. My second example can indicate that the marketers of Belgian companies really do their best to try to attract this certain ethnic group. We will always take the opportunity to attract these new customers by adapting our products to their specific needs.