South-African economy?

South-Africa

Even if the economy of South Africa is the largest one in Africa, you definitely can’t compare their economy with one of our Western world. South-Africa has suffered from the recession in the early 2000ths but the biggest problem for this country is their high level of unemployment. So this situation for our Western companies it wasn’t that profitable to launch some of their products in South-Africa.

But still, there are lying some opportunities to enter an undiscovered market. But you need to have the perfect product for it

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The sport fanatics amongst us need to know that the world championships of soccer were organized there. There was a lot of work to lure investors but still, it is a world championship, with a lot of viewers.

The positive things about organizing this championship were that the inhabitants of South-Africa had the opportunity to sell things such as the all known annoying ‘VUVUZELA’. Because of these little sales, the people could make sure they have a little income so they could take care of their families. Also for the hotels was this an opportunity to create a good experience for those visitors so that they can come back. And of course at the moment of the championship it was really interesting because all those teams and their supporters needed a place to sleep.

But what were the opportunities for the investing companies of this world championship? The sponsors consist of Adidas, Emirates, Budweiser, Continental, Kia motors, McDonald’s and so on. They had the opportunity to start making the African people being familiar with their products.

After the circus of this world championship everything became ‘normal’ again, the situation of the huge part of the people of South-Africa, who were poor, is being forgotten, fans and teams went home, … South-Africa was back on his own.