Social media taking over down under?

Australian marketing tactics

For this final blog, I will talk about Australia? How do they sell goods in the down under?

What I have learned is that the marketers in Australia use a lot of various social media platforms to distribute the content about the products.  

I think everyone know that the importance of investing in proper social media advertising. When your company wants to launch a product it can be very useful they make sure they are active on the internet; and by this, creating a company Facebook account so you can reach more possible clients than when you only show TV ads .

Australia really learned this lesson. Australian marketers have introduced content marketing in their approaches to reach more possible customers. Content marketing is creating, offering and distributing content that connects to a pre-identified need in order to enter into new relationships and strengthen existing relationships. The social media has a dominant role in this because research has indicated that the most of the consumers don't believe the advertisers are speaking the truth in advertisements on TV. That’s why some Australian marketers have invested in advertising through the internet. We all know that Facebook, Twitter and YouTube are very famous social media nowadays. Australian marketeers have invested on putting banners on websites, making your company noticed on social media like Facebook, enewsletters and many more.

As previous examples showed us, we can assume that people attach more value to the online opinions of other persons. They expect from companies and organizations relevant information, openness and solutions for problems or questions about their products or their business goals, … Nowadays the people spent more and more time on the internet; there they share their experiences with others. This is really the future of advertising for companies. The Australians have started to focus them even more than usual.

I"m curious what the future will bring, but know that social media will be growing every year.

Source:
http://contentmarketinginstitute.com/2013/02/australia-2013-content-marketing-research/